Our Story

TELLING STORIEs THAT MATTER

TELLING STORIEs THAT MATTER

At HEKAYA WORLD, storytelling is at the heart of everything we do. The word Hekaya translates to “story” in Arabic, and we live up to that name by creating cinematic experiences that resonate deeply with audiences.

We proudly collaborate with renowned directors, singers, editors, and scriptwriters from around the world, bringing global talent together to craft unforgettable, high-impact storytelling experiences. This international collaboration ensures each project we deliver reflects creativity, quality, and cultural depth.

Our fully equipped in-house theater is perfect for multi-purpose use, including musical performances, stand-up comedy, keynote talks, plays, seminars, screenings, and private events.

Beyond film, our production department manages indoor and outdoor events and provides full-spectrum production services from concept to execution, from concept to execution - Including video editing and post-production.

LET'S WORK
TOGETHER

©HEKAYA WORLD 2025

OUR VISION

To become the region’s most inspiring storytelling powerhouse shaping culture, elevating voices, and producing world-class entertainment that moves audiences and leaves a lasting impact.
We aim to redefine the boundaries of creativity by consistently delivering original, thought-provoking, and visually compelling experiences across film, television, and live performance.
To become the region’s most inspiring storytelling powerhouse shaping culture, elevating voices, and producing world-class entertainment that moves audiences and leaves a lasting impact.
We aim to redefine the boundaries of creativity by consistently delivering original, thought-provoking, and visually compelling experiences across film, television, and live performance.

OUr MISSION

At HEKAYA WORLD, our mission is to craft meaningful stories and unforgettable experiences by:
  • Delivering premium-quality content through cinematic films, series, commercials, and live productions.
  • Collaborating with top-tier creative minds from writers and directors to musicians and editors on a global scale.
  • Empowering local and regional talent while maintaining international production standards.
  • Creating spaces for expression, such as our in-house theater, where culture, performance, and dialogue come to life.
  • Building lasting partnerships with clients, stakeholders, and audiences by honoring creativity, integrity, and excellence.
Every project we undertake reflects our commitment to storytelling that connects, entertains, and inspires.
At HEKAYA WORLD, our mission is to craft meaningful stories and unforgettable experiences by:
  • Delivering premium-quality content through cinematic films, series, commercials, and live productions.
  • Collaborating with top-tier creative minds from writers and directors to musicians and editors on a global scale.
  • Empowering local and regional talent while maintaining international production standards.
  • Creating spaces for expression, such as our in-house theater, where culture, performance, and dialogue come to life.
  • Building lasting partnerships with clients, stakeholders, and audiences by honoring creativity, integrity, and excellence.
Every project we undertake reflects our commitment to storytelling that connects, entertains, and inspires.

Walid Al Awadi

MEET OUR FOUNDER

Meet Walid Al Awadi, the visionary CEO and the creative mind behind HEKAYA WORLD; he is an international award-winning and critically acclaimed Producer and Director who has worked around the globe before deciding to create HEKAYA WORLD Inspired by internationally acclaimed Director of Photography John Alonzo.
Driven by an unyielding desire to innovate and craft compelling narratives, Walid embarked on a transformative journey. He left the path of civil engineering that had been mapped out for him and followed his passion for creating, producing, and directing high-quality productions for both the silver screen and television.
Taking a leap of faith to embrace the challenges of filmmaking, Walid has become an internationally renowned, award-winning Director. As a producer and director with a global perspective, Walid has profoundly impacted the world of cinema, leaving his mark on audiences worldwide.
Meet Walid Al Awadi, the visionary CEO and the creative mind behind HEKAYA WORLD; he is an international award-winning and critically acclaimed Producer and Director who has worked around the globe before deciding to create HEKAYA WORLD Inspired by internationally acclaimed Director of Photography John Alonzo.
Driven by an unyielding desire to innovate and craft compelling narratives, Walid embarked on a transformative journey. He left the path of civil engineering that had been mapped out for him and followed his passion for creating, producing, and directing high-quality productions for both the silver screen and television.
Taking a leap of faith to embrace the challenges of filmmaking, Walid has become an internationally renowned, award-winning Director. As a producer and director with a global perspective, Walid has profoundly impacted the world of cinema, leaving his mark on audiences worldwide.

meet our team

Areej Al Kharafi

Chief Executive Officer - Hekaya Entertainment

Chief Executive Officer -

Hekaya Entertainment

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Mustafa Mansour

Chief Projects & Communications Officer

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Mohammad Salmeen

Mohammad
Salmeen

Chief Operations Officer

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Mahmoud AL Hayek

Creative Producer

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Wassim Saleh

Production Manager

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Rasha Khalil

Senior HR & Finance

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Mahmoud Eliw

Government Affairs

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Faisal Ahmed

Office Support

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LET'S work together!

©HEKAYA WORLD 2025

LET'S work together!

©HEKAYA WORLD 2025